2 Things That Are KILLING Your Business and How To Overcome Them…
Business Killers and How To Obliterate Them…
What’s covered in this post has taken me years to actually ‘get’. It’s 1 thing to hear about the problems that can be holding you back… but it’s a whole different story when it comes to taking the action steps that will form positive daily habits to abolish these issues.
Today, I’ll share with you how I was able to conquer these “Business Killers” and how you can take the same actions to do the same if you choose. With that being said…
Here’s 2 reasons why many can’t make an online business work (and spend months/years spinning their wheels):
- They are spending their time on the wrong things.
- They are constantly changing directions (so they never get traction).
First, let’s take a look at reason #1 and identify some of the things that you should NOT be wasting your time on:
- Time Wasters and “Negative Nellies”
- Social Media (the wrong way)
Although SOME of the things above CAN be semi-important at times, they are considered “LOW Yield” activities and can wait until you accomplish your ‘High Yield” tasks for the day.
Email and Phone:
For example, when I was getting my start – I always had my email open and literally checked it 50 times or more daily. To clarify, I did this while I was working on my HIGH Yield activities. Obviously, this slowed down my production, and I got waaay less accomplished because I was consistently distracted. (Learn more about low yield and high yield activities here.)
Now, I only allow myself to check email for 15 minutes in the morning, and then again, AFTER I finish my self-assigned “High Yield” tasks for the day. I do the same with phone calls and usually start returning calls after 3:PM or 4:PM daily to allow myself time to get my marketing done first.
Time Wasters and “Negative Nellie’s”:
This is a BIG one. Whether you’re just getting started, or you’re a seasoned vet – you’re always going to have time-wasters and negative Nellie’s trying to steal your dreams. If you haven’t made your first sale, or enrolled anyone into your business yet, it’s likely that you’ll hear all the common negative remarks from those that are closest to you, such as:
- “Are you still wasting time on that get-rich-quick scheme?”
- “Why don’t you get a REAL J.O.B.?”,
- “Isn’t that a pyramid thing?”
… and that’s OK. A lot of the time, the ones closest to you are quickest to voice their opinion (educated or not). It is important that you distance yourself from these remarks. They are “DREAM CRUSHERS”. Put simply, anyone who makes these remarks are uneducated in the field of Entrepreneurism and are best suited as an employee working a 9 to 5 to grow someone ELSE’s fortune rather than their own. OR, they can decide to get educated on the subject and learn the potential they have in growing their OWN business. I just wouldn’t waste my time trying to convince them of the latter.
Heck, I remember when I got started – I faced endless ridicule, and people questioned what I was doing all the time – and guess what … now that I’ve experienced a substantial amount of success, these same people are asking me how they can get started. Oh, how the tables turn. : )
Once you do start to see results, you’ll find that the time wasters and negative Nellie’s will slowly start to fade from the outside, however, you will still find them within. What does this mean? Well, one example is that you’ll find that some, just getting started with you in your business will have the “lottery mentality”. They feel that just because they invested into growing their own business (at a fraction of the price of what it would cost in the real world, I might add), that they should instantly start making a profit without doing any work. You’ll also find that many will email, and phone you consistently without ever taking action on their own. And again, this is OK – there are solutions.
In this industry, you can learn to leverage systems, technology and video to help your teammates on a large scale. When plugging your teammates into team training, you’ll find that the majority will get serious and follow a proven system.
It’s actually quite funny – you’ll find that your biggest producers often contact you the least, and the people who never produce, contact you the most. It is up to you to prioritize your time, ensuring that you spend your time wisely on high yield activities, reward your top producers, and get your time wasters plugged into systems that will teach them how to become top producers, and become an asset to your team. It is great to help them, just make sure that they are taking action and applying proven training in place by you or your upline. They can’t expect you to do everything. Otherwise, you’ll quickly be out of business.
If you entering into this industry coming from the Employee mindset, you are more than likely all too familiar with a boss looming over your shoulder. Becoming an Entrepreneur can be exciting, yet scary at the same time. Where once you had deadlines to meet, it is now up to you to set your own tasks and meet your own deadlines. Your co-workers become the TV, The Fridge, Your Telephone, Social Media, Pets, Kids… you name it – there are endless distractions to keep you busy. It is up to you to set specific times where you will not and cannot be disturbed to ensure you produce, to see results in your business.
How Do You Avoid These Time Wasters, Pit Falls and Business Killers?
Sounds simple, right?
For me, this actually took months (closer to a year) to break my time wasting bad habits.
It wasn’t until I started to assign myself allotted times for accomplishing tasks (low yield and high yield) that I was able to start producing massive results in my business. And I was able to get more done in less time.
So… Where Should Your Time Be Spent?
For marketers, good examples of where your time should be focused on are:
- Building your list
- Driving traffic to your offer
- Creating content that will produce results
And on a side note – Adding fitness into your routine can be a HUGE motivator. I noticed that when I started working out daily, I was able to accomplish more in less time. I am more focused, have more energy, and am more eager to take massive action.
Becoming an Entrepreneur is about much more than just becoming your own boss. It is about personal self growth, development, and becoming a more well rounded, better person. Getting paid to do this, is just an added bonus.
Download A Free Weekly Schedule Here
Assign 1 or 2 high yield activities to your schedule daily.
Those could be:
- Create a blog post
- Write an article
- Make a video
- Create a facebook ppc ad
And then assign 2 to low yield activities to your schedule.
Those could be:
- 1 hour for email
- 1 hour for follow-up phone calls
- 1 hour for working out
- 1 hour for leadership call with teammate
Be sure to schedule some time for breaks and enjoying some leisure time as well.
NOTE: Don’t add more than you can handle or you’ll end up overwhelmed.
This only leads to inaction. It is better to accomplish the 2 to 3 tasks on your calendar and get a bonus task in than to accomplish 3 out of 5 tasks and feel that you didn’t accomplish enough because there’s more to do on your list.
Business Killer #2 – Constantly Changing Direction Before Getting Traction.
All too often I see people get started on the right path, then… they fall short of reaching their goal because they lose sight of their “Why” – Their reasoning for getting started in this industry to begin with.
They place blame on a company or a sponsor, and look for the easy way out.
Sometimes they quit! – Which is the biggest mistake, tragedy and dream crusher I’ve known in this industry.
Sometimes they join a different program.
They look for mistakes in the opportunity where instead, they should be looking for the mistakes that they made.
Jumping from one thing to the next will never solve your recruiting or sales problems.
The fact is… once you “Get it” you can make a good income with most opportunities online (as long as you do your research and choose a company with a great product and comp plan).
I honestly believe that focusing on just ONE project at a time, and sticking with it until it’s 100% completed, is one of the biggest secrets to doing well online.
It truly is.
I have personally created huge results working on a single project, then automating the project to see massive results, and then repeated that process.
Now, if you’re guilty of taking on way too much, here’s what I want you to do:
Pick one area of your business you want to work on.
For example: you may want to learn how to get more leads using Facebook PPC.
Now… focus on it for at least 2 hours a day, until you have mastered it.
Pick a goal you’d like to achieve – such as getting to 50+ leads a day, and take at least 1 action towards achieving this goal daily.
That’s what you need to do: focus on just one thing at a time.
One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular. ~ Tony Robbins
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